FINDABILITYWhen I tell someone they need to be on LINKEDIN, FACEBOOK, 43 THINGS, NAYMZ and YOUTUBE....they look at me like I have three heads! "Why on Earth do I need to be on all of these sites?" they ask. TO BE FOUNDIf you're not there, you can't be found. The more sites you are on the more strands in the web 2.0 world that lead people to you, your products and/or services. Why plant 3 seeds when you can plant 100? That's the same reason you need a blog. Someone told me another day they just spent $4,000 giving their website a full SEO makeover for their top 50 keywords. Do you know how many keyword combinations people used to find this blog in the last 60 days? 2173 keyword combinations! You have no idea of clients' search habits and there is NO WAY to predict how someone is going to find you. Don't assume. BE EVERYWHERE. Today I was at Inside CRM, digging thru their archives and found 50 Social Sites That Every Business Needs a Presence on. Sure, the usual suspects are here...like those mentioned above. But there are some you might not be aware of. Like MIXX, Sphinn, Frappr, NING, XING, and ZIGGS! (who comes up with these names?!)
You MUST have an online presence, beyond your website. The Internet provides powerful networking opportunities that allow users to effectively target their audience by logging on to social media sites.
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AboutIncrease exposure for you and your company while establishing your organization as the "experts" in your industry. Blogs and most Web 2.0 tools are the most misunderstood and under-utilized marketing resources out there. Archives
January 2021
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