A BLOG IS THE MOST MISUNDERSTOOD AND UNDER-UTILIZED TOOL IN THIS WEB 2.0 WORLD! I gave a seminar the other day and amongst the audience, there was a lot of confusion around blogs, exactly what they are and what they can do. Let me try to clarify....
Your blog is whatever you want it to be. There are millions of them, in all shapes and
sizes, and there are no real rules. In simple terms, a blog (short for "weblog") is a website, where you can write stuff, or post stuff (text, art, photos, video, etc) on an ongoing basis. You can add to it as little as or as much as you want to. Where most websites are more static and rarely updated, a blog can be more like an "online magazine" or newsletter to the world. Always changing. Always growing. New stuff shows up at the top, so your visitors can read what's new. Then they comment on it or link to it or email you. Or not. Blogs have reshaped the Web, impacted politics, shaken up journalism, and enabled millions of people to have a voice and connect with others. Businesses are now learning how to use a "blog" as a marketing tool. They are much more powerful than a website, and much more search engine friendly than a basic website. Websites just sit there. You have to promote them. You have to PUSH people to them. Blogs on the other hand PULL people to you through organic keyword search. People who are "Google-ing" looking for the information, ideas, products, and services that you are talking about on your blog! You might look at the front page of a blog and think that there is not much to them. A few recent entries, some links to other sites and not much else. However, look at the sidebar for the archives. The author only displays the "X" amount of entries. Then the information is archived. So it holds hundreds of pages of information. A blog is simply and new and improved website! You don't need to be an IT person or understand complicated code to have one. They are super user friendly and search engines LOVE THEM. Hope that helps!
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AboutIncrease exposure for you and your company while establishing your organization as the "experts" in your industry. Blogs and most Web 2.0 tools are the most misunderstood and under-utilized marketing resources out there. Archives
January 2021
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